Rendering - Week 11

The article was published  on www.totalfilm.com site, By Daniel Bettridgeon May 2nd 2013 , which is called “Do we put too much importance on trailers?” and discusses the theme, which states:” There's no such thing as a simple, spoiler-free trailer anymore - but is that a good thing? Film writer Daniel Bettridge weighs in with his thoughts.”

The first thing that needs to be said is , that proving that the customer is always right (or perhaps that Ben Affleck in Mallrats hit the nail on the head when he said that they’re always an asshole), Paramount were forced to refund a punter in New Zealand last month after he complained that an explosion from a trailer for Tom Cruise’s Jack Reacher failed to make it into the final cut of the film.

It's a noticeable fact that , the explosion where the whole cliff comes down was the defining part of the ad that made me really want to go see the movie. Moreover, 130-minute movie based on a split second scene from a TV promo is indicative of just how much stock we now put into trailers.

The author points out the fact, that  trailers themselves are nothing new, but since the advent of the internet the movie marketing machine has gone into overdrive, cranking out a veritable conveyor belt of content in the months leading up to a major movie release. The author also admits, that In fact , people can’t swing a LOLCat online these days without hitting some sort of teaser, trailer, or a behind-the-scenes-featurette-about-the-making-of-a-GIF-of-the-sneak-peak-of-the-trailer.

It wouldn't be unfair for the author not to say, that people   can’t remember the last time they went into a film without having already seen a large proportion of it, a personal choice that consistently strips the spectacle out of even the most exciting cinema experience.

In addition to that, the author says, that whereas directors used to keep their powder dry, today they’re guilty of showing us too much in an effort to entice us into auditoriums

To draw the conclusion, Daniel tells us , that dodern trailers in particular seem less concerned with telling us what the movie will be about and more bothered with spoiling every special effect, action set piece and punchline it will contain and as a result we’re inundated with on-screen moments which inevitably start to lose their lustre by the time we see them at the cinema, no matter how stunning they may have originally been

To my mind, the beauty of trailer is to resurrect man’s soul from the grey daze of routine and try to teleport somewhere in the world of Another Life, showing sometimes its marvelous storylines first scenes or just to make people admire with all that that was seen on the screen. It’s a hard work not to destroy the mystery of hidden truth of the film but to raise a seed of human interest with help of short video.